It makes a ton of sense for Epic Games and LEGO to be teaming up for LEGO Fortnite. There’s LEGO — a brand that’s defied the odds with a younger demographic — and Fortnite — a brand that has found itself at the behest of the same younger demographic, for better or worse.
But, is LEGO Fortnite aiming for this same younger demographic? Let’s go over the info we have and see if we can’t come to a consensus.
What age is LEGO Fortnite aiming for?
I believe the team behind LEGO Fortnite is most certainly aiming for a slightly younger audience than its older, more violent sibling. But, it seems to also be aiming to attract an older demographic, such as parents, or non-parents who simply really, really, love Minecraft, and wanted a Fortnite spin on it.
In a LEGO Fortnite Parent’s Guide published to the LEGO website, the team describes this experience as “a game that inspires players’ endless creativity in a familiar, safe and secure environment,” and assures parents that “LEGO Fortnite isn’t Battle Royale with minifigures. It’s an entirely new experience that combines the best of both worlds …”
This tells me that one of the team’s focuses was creating a game that’d help parents feel more at ease about letting their children play Fortnite, but without the implication of violence that Battle Royale is built upon. To that end, LEGO Fortnite is less reliant on firearms to defeat enemies and more on melee weapons such as swords and axes, the latter of which is mainly used to harvest wood instead of kill.
In any case, if you’re a parent and you’re curious if LEGO Fortnite is appropriate for your child, you can take a look at the game in action and see if you’d feel comfortable with its content. You can access LEGO Fortnite from within the Fortnite app, and what’s more, it’s entirely free to play with microtransactions.
