Sony made constant headlines earlier this year after the PlayStation Network went down following a data-compromising hack attack. Naturally, the company doesn’t want to dwell on the negative, instead detailing all the good that the notorious outage did. Have these guys considered getting into politics?
“Our outage has woken up our dormant customers, we have improved the platform, the content, how you can access your content,” said global business strategy head So Saida. “We have increased the revenue of games by 14%. We have acquired 800,000 active users for Music Unlimited, 5% revenue for Video Unlimited and we now have three million accounts for this service. We created the welcome back package, which is one of the reasons for the upsurge in activity on the site.”
So, the message to take away from this year’s shenanigans is that, no matter what happened and no matter who was at risk, Sony walked away with money in its pocket and a smile on its face. It’s reassuring to know that whatever happens, Sony‘s okay. Thank Christ.
Sony: PSN outage ‘woke our customers up’ [TechRadar]
Published: Oct 24, 2011 11:45 am