Earlier today, Microsoft minister of propaganda Aaron Greenberg boasted about Halo 3 beating the combined sales figures of some of Sony’s hottest exclusives. Not a classy brag, but a brutal one nonetheless. Sony has responded, by way of UK PlayStation boss Ray Maguire, and the reaction is a very firm shrug of the shoulders.
“Well I’m really happy with them because as I said, we’re selling more than we ever have done before,” said Maguire of the sales figures. Secondly, I’m not too fussed about the competitive bits or people’s comments because at the end of the day I’ve only got my focus, and that is giving consumers a great experience and great content and I don’t care what anybody else does.
“If we are doing that and if we are measured by the enjoyment and the engagement that we have with our consumers and we can have a successful business then that’s what it will be. Our DNA is about innovation and giving people technology that they didn’t even realise they needed at the time and about pushing the envelope.”
Some will consider this response noble, while others will consider it complacent. With Maguire also adding that Microsoft will “have” to embrace 3D gaming, it makes me think that Sony’s sitting back and hoping 3D gaming will be the trump card. Just like it did with Blu-ray. That’s the major problem with Sony, we see a whole lot of patient toe-tapping, and not too many results.
Interview: Ray Maguire [Edge]
Published: Jun 10, 2010 04:40 pm