Sony has criticized the practice of platform exclusives, claiming that doing so limits a game’s marketing potential. Obviously this does not extend to Sony itself, which has a cache of impressive exclusives yet to come, including Killzone 3, Resistance 3 and inFAMOUS 2. As far as third-party games go, Sony is all about the multiplatform.
“When you make a title exclusive, you limit its promotional power; we don’t want to do that,” said brand manager Scott McCarthy. “We want games to be as big as possible — it’s great for the industry. We work very closely with our [third party] publishers, not necessarily to lock down games exclusively, but to lock up exclusive parts of games.”
As third-party exclusives dwindle, this idea of exclusive extras has really started to take shape. Microsoft has been able to secure timed exclusives on downloadable content for Call of Duty and Fallout, while Sony has gotten exclusive add-ons for games such as Dante’s Inferno and Dead Space, as well as Arkham Asylum‘s Joker-themed levels.
Do you agree with the current trend of exclusive content, or do you find that it does a disservice to gamers?
Sony’s Scott McCarthy on MLB 11: The Show, PS3 lineup, and 3rd parties [ScrawlFX]
Published: Feb 18, 2011 09:00 am