There’s been plenty of talk about the RedBox movie rental kiosks going game lately. Now it looks like the company is pushing forward with the plan, and is currently in talks with several game studios to get their titles in the box.
It turs out that RedBox has been conducting trials since August, with machines in Reno, Nevada, and Wilmington, North Carolina spitting out game rentals for $2 a piece.
Even Brian Farrell, CEO of THQ, said he’d consider going the RedBox route. “If you look at movies and music in some ways, resisting new business models has not been a great formula for success, so one of the things I like about our industry is we tend to think, ‘We have to adapt to this change.’ So it’s part of our DNA,” Farrell said.
RedBox needs to forge partnerships now, before they launch games. They didn’t with movies, and now studios like Warner Bros, Fox, and NBC Universal are cutting off access to their movies, as they feel the $1 rental fee is devaluing their product.
