NVIDIA wants to make its products more ‘consumer friendly’

The days where we have to spend an excessive amount of time researching video cards are numbered, if NVIDIA has anything to do about it.

NVIDIA’s VP of Content Business Development, Roy Taylor, has told GamesIndustry.biz that the company’s “current range of products is over complicated and too confusing for many customers.” He then added that NVIDIA “needed to make its products more consumer friendly.”

I agree wholeheartedly. While you and I may not personally be fooled by NVIDIA’s sinister naming scheme, there’s some ill-informed consumer out there right now purchasing a half-assed graphics card that they think will run the latest and greatest in PC gaming.

Then again, I guess those people deserve to end up with a bad card if they’re willing to buy something that expensive without reading up on it beforehand.