Diablo III’s director Jay Wilson recently told an audience at BlizzCon that Blizzard and Activision are looking to make some money with the Battle.Net service. How Blizzard will be seeking to “monetize” is unknown, but Wilson said it was necessary to keep the financially crippled Blizzard alive and kicking.
From the panel discussion:
We are looking to monetize Battle.Net so that we get to keep making these games and updating features. We kind of have to.
Wilson didn’t elaborate, but I think we all know how much Blizzard has been suffering the past few years. After the colossal failure that was once a promising game, World of Warcraft, Blizzard has had to revaluate its existence and make some tough spending decisions. It’s a shame that World of Warcraft never took off, but we have the massive success (over 15 million subscribers) of Star Wars: Galaxies to thank for that.
[via CinemaBlend]
