Just when you thought your days of enjoying malt liquor in T-rated videogames would never end, along comes Illinois to crush your alcoholic fun. Yes, despite there never really being many instances of this, Illinois has decided to ban any and all references to malt liquor in videogames “marketed to children.” This will definitely make America a better place somehow.
The State is introducing a whole range of laws designed to tackle alcohol abuse and drunk driving, of which this is but one. Advertisements and displays of any sort of “alcopop” or malt liquor will not be allowed in any videogame hoping to go on sale in the mid-Western state. Mystifying alcohol and making it look like some sort of forbidden secret will totally not make children all the more curious to try it.
Billboards within 500 feet of public schools and live performances where the majority of the audience could be children have also been affected by this new law, which went into affect this past week.
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Published: Jan 3, 2009 06:30 pm