H1Z1 real life loot drop unboxing with Samus and Sagat

Your microtransaction money at work

People tend to hate microtransactions as a rule, but like any other tool, the relative quality all depends on how they’re used. Make a game that suits a small but passionate audience who values the opportunity to purchase new content in small increments, and you’re making everyone happy, especially if you use those profits to continue to improve the experience for your players. Use that money to send real-life stuff to various videogame industry people in order to promote your game, and I’m not sure who you’re making happy at that point.

That’s sort of what happened here. Samus and Sagat recently received a heavy wooden box marked H1Z1 on the side, filled with survival things like a hat and some beets. It’s similar to the airdrop supply crates you get in-game if you are willing to pay a little real-life cash. So in short, Sony used real money that it made from selling in-game supply crates to send Samus and Sagat a real-life supply crate that they can use to survive an in-game zombie apocalypse. 

Whoa.