The news that Activision and Vivendi had teamed up to form the almighty Activision Blizzard came as quite a headspinner this weekend, but Activision’s chief rival Electronic Arts is keeping its collective cranium level. The publishing giant told Eurogamer that it was looking forward to the competition that ActiBlizzard will bring.
EA’s UK boss Keith Ramsdale wished Activision Blizzard good luck and shared his belief that EA still had “the industry’s strongest portfolio of game franchises,” before adding that EA was at its best when facing competition. While the claim about the portfolio can be debated, there’s no denying that a healthy competition is one of the greatest catalysts of quality production.
Here’s hoping that Electronic Arts, a company that slowly seems to be improving itself, really takes this as a call to produce some great games. Ultimately, the only thing that truly matters to we humble gamers is the software, and if an ActiBlizzard/EA power struggle leads to top-notch games, we’re the true winners in the end.
Viva la capitalism!
