Adidas producing Cyberpunk 2077 sneakers for young and cool people

For SNEAKING!

With CD Projekt RED’s Cyberpunk 2077 prepped to set cash registers alight in November, it figures that brands outside of gaming will be looking to grab themselves a piece of the action through their own merchandising options. Case in point: These new Night City-themed sneakers, coming to store shelves courtesy of big bucks sportswear company Adidas.

The “Adidas X9000L4 Boost Cyberpunk 2077” shoe features a slick, lightweight, running-shoe style design, perfect for keeping you one step ahead of Cyber 5-0 in Night City’s long, violent twilight. The shoe is emblazoned with the Cyberpunk 2077 logo, and features instantly recognisable brand tones of purple and gold.

Adidas’ Cyberpunk shoe is yet to be officially announced by the company – these details and images were released early by noted shoe collector and Instagram user @Solebyjc – and as such no price or release date has been revealed. But these surely won’t be the last pieces of non-gaming merch to tie-in with Cyberpunk 2077, a game so splashed in future-noir visual tropes that the release of entire clothing ranges seems an inevitability.

Cyberpunk 2077 launches November 19 on PS4, PC, and Xbox One. PS5 and Xbox Series X editions will follow in 2021.

Adidas is making Cyberpunk 2077 sneakers [Kotaku]