Logitech picks up simulation brand Saitek from Mad Catz

‘We have a vision that will take these products further, faster’

Simulation game controller brand Saitek has been with Mad Catz since 2007, but as of this week, it has found a new and arguably much better home: Logitech. The company just paid $13 million for Saitek, which, given the lucrative resurgence in space sims and related genres, should be a smart investment.

“The assets sold by Mad Catz include specified trademarks, equipment and tooling, inventory, technical data and records, and other related documents necessary for the design, manufacture, marketing, and distribution of interactive flight, space, and farm simulation controllers presently marketed and sold under the Saitek brand,” reads Mad Catz’ announcement. “Additionally, eight of the Company’s research and development employees accepted employment offers with Logitech.”

“We are pleased to find a company like Logitech that will lead Saitek into its next phase of growth and best support its strong acceptance within the flight simulation community while also allowing us to continue to leverage the world-class mice, keyboards, and other products that were originally developed on the back of our acquisition of Saitek in 2007 and are now sold under the Mad Catz brand,” said Mad Catz CEO Karen McGinnis.

“[W]e’re excited to be a bigger part of the simulation community,” wrote Logitech’s Ujesh Desai in a blog post. “We already make gaming wheels for the driving simulation market and this new line of products will provide an even more complete experience. We care about this space and want to do right by its fans. We have a vision that will take these products further, faster.”

With all of that context out of the way, simply put, I would hope and expect this acquisition to mean we’ll see higher-quality products out of Saitek, which, great! Rebuild that brand.

Creating a More Immersive Gaming Experience – Logitech Acquires Saitek [Logitech]