Nintendo, do what you’re doing for Pokemon’s 20th anniversary with other franchises

Metroid, are you alive? Can you crawl?

Hey guys, did you know it’s the 30th anniversary of both The Legend of Zelda and Metroid this year? Neither did Nintendo!

It’s too busy celebrating Pokémon‘s 20th anniversary, which has already gotten more fanfare than any other celebration in recent memory. While I’m definitely not complaining about all the Pokémon love (I still remember picking it up at launch and playing for three hours straight), Nintendo really needs to step it up with its other franchises.

Let’s sum up all of the things Nintendo has announced for Pokémon‘s 20th. Note: we are merely in February, and have 10 months left.

• A Pokémon-centric Nintendo Direct
• The first ever Pokémon Super Bowl ad
• A retailer “Pokémon Day” bash on February 27
• Gave away the first movie for free via streaming
• Digitally remastered 12 movies for release throughout 2016
• amiibo restocks on Pokémon Day (Charizard, Jigglypuff, Greninja, and Lucario)
• A special 3DS bundle
• An appearance from the original trio in Super Mario Maker
• Splatoon Red and Blue Splatfest
• A brand new Pokémon creature reveal
• A year-long Mythical distribution event
• Detective Pikachu, a brand new 3DS game
• A Pokémon XYZ anime localization
• A retail release for Pokémon Rumble World
• The release of Pokémon Go later this year
• Droves of Pokémon merch all over the world
• A re-release of the original games on the 3DS eShop
• A Pokkén Tournament console release (with multiple worldwide tournaments)

This doesn’t even include the rumors of yet another game reveal this year, which I’d put money on.

To be frank, Nintendo is wasting a ton of potential here. It isn’t like other publishers — it’s a character factory, churning out nostalgia at a rapid pace, offering up opportunities for players to spend money at nearly every turn within the confines of its own global ecosystem. Millions of fans will spring at the opportunity to celebrate their favorite franchises (amiibo proved that fairly well), but even in the case of respected series, Nintendo is coming up short.

This is especially evident for Metroid. As I stated a few years back, Nintendo didn’t even acknowledge its 25th anniversary. While it did have some celebrations for Zelda‘s 25th, it was nothing on the level of what’s going on in 2016 for Pokémon. If The Pokémon Company is the one making the push, take notes, Nintendo.