Sony and Microsoft are competing for the Star Wars crowd

None of this matters

Statistically speaking, every single person on earth will go see Star Wars: The Force Awakens this weekend (sample size: my Twitter timeline and Facebook feed). Before the main attraction begins, many of those people are going to get a teaser from the video game world, either from Sony or Microsoft’s flagship franchise.

Both PlayStation and Xbox are taking advantage of the preview space to advertise their respective game. New ads are playing for both Uncharted 4 and Halo 5, both companies confirmed on Twitter. Not surprising given that there’s surely a fair amount of overlap between the Star Wars crowd and the video game crowd.

None of this really matters because no one’s takeaway from watching the new Star Wars movie is that some pre-film ads were really cool. There’s a sizable audience with related interests, so it’s tough to fault these companies for getting some ads out. But, people leaving those theaters are probably going to want to focus on a different topic of conversation.

@PlayStation, @aarongreenberg [Twitter]