Zynga has bought OMGPop, developer of Draw Something

In a conference call today, social gaming megalith Zynga has announced the acquisition of OMGPop, the developer responsible for the wildly popular Draw Something for iOS devices. According to a post at the Wall Street Journal (as reported by Joystiq), Zynga shelled out $200 million for the company whose staff will be joining the Zynga New York studio. 

This continues the pattern of Zynga buying up anything honing in on their market. They could very well have just made their own variant of the Pictionary game, of course, but why bother when you have piles of cash lying around and a great product already exists?

Zynga buys Draw Something dev OMGPOP [Joystiq]